Ownership
The buying percentages of the aggregation arewhen? as follows. Mark Zuckerberg: 28.4%,59 Accel Partners: 10%, Digital Sky Technologies: 10%,60 Dustin Moskovitz: 6%, Eduardo Saverin: 5%, Sean Parker: 4%, Peter Thiel: 3%, Greylock Partners and Meritech Capital Partners: amid 1 to 2% each, Microsoft: 1.3%, Li Ka-shing: 0.75%, the Interpublic Group: beneath than 0.5%. A baby accumulation of accepted and above advisers and celebrities own beneath than 1% each, including Matt Cohler, Jeff Rothschild, Adam D'Angelo, Chris Hughes, and Owen Van Natta, while Reid Hoffman and Mark Pincus accept ample backing of the company. The actual 30% or so are endemic by employees, an bearding bulk of celebrities, and alfresco investors.61 Adam D'Angelo, arch technology administrator and acquaintance of Zuckerberg, accommodated in May 2008. Letters claimed that he and Zuckerberg began quarreling, and that he was no best absorbed in fractional buying of the company.62
Management
Key administration cadre comprise Chris Cox (VP of Product), Sheryl Sandberg (COO), and Donald E. Graham (Chairman). As of April 2011, Facebook has over 2,000 employees, and offices in 15 countries.63 Added managers cover arch banking administrator David Ebersman and accessible relations arch Elliot Schrage.64
Revenue
Most of Facebook's acquirement comes from advertising.6566 Microsoft is Facebook's absolute accomplice for confined banderole advertising,67 and accordingly Facebook serves alone advertisements that abide in Microsoft's advertisement inventory.
Year Revenue Growth
Revenues
(estimated, in millions US$) 2006 $5268 —
2007 $15069 188%
2008 $28070 87%
2009 $77571 177%
2010 $2,00072 158%
2011 $4,27073 114%
Facebook about has a lower clickthrough bulk (CTR) for advertisements than a lot of above Web sites. According to BusinessWeek.com, banderole advertisements on Facebook accept about accustomed one-fifth the bulk of clicks compared to those on the Web as a whole,74 although specific comparisons can acknowledge a abundant beyond disparity. For example, while Google users bang on the aboriginal advertisement for seek after-effects an boilerplate of 8% of the time (80,000 clicks for every one actor searches),75 Facebook's users bang on advertisements an boilerplate of 0.04% of the time (400 clicks for every one actor pages).76
Sarah Smith, who was Facebook's Online Sales Operations Manager, letters that acknowledged commercial campaigns on the website can accept clickthrough ante as low as 0.05% to 0.04%, and that CTR for ads tend to abatement aural two weeks.77 By comparison, the CTR for aggressive amusing arrangement MySpace is about 0.1%, about 2.5 times bigger than Facebook's bulk but still low compared to abounding added Web sites. According to BizReport.com, Facebook's low CTR is because Facebook users are added technologically adeptness and accordingly use ad blocking software to adumbrate advertisements, users are adolescent and accordingly bigger at blank commercial messages, users absorb their time communicating with accompany and accordingly accept their absorption absent abroad from advertisements.78
On pages for brands and products, however, some companies accept appear CTR as top as 6.49% for Wall posts.79 A abstraction begin that, for video advertisements on Facebook, over 40% of users who beheld the videos beheld the absolute video, while the industry boilerplate was 25% for in-banner video ads.80
Mergers and acquisitions
Main article: List of acquisitions by Facebook
On November 15, 2010, Facebook appear it had acquired the area name fb.com from the American Farm Bureau Federation for an bearding amount. On January 11, 2011, the Farm Bureau appear $8.5 actor in "domain sales income", authoritative the accretion of FB.com one of the ten accomplished area sales in history.81
Menlo Park controlling offices
In aboriginal 2011, Facebook appear affairs to move to its new headquarters, the above Sun Microsystems campus in Menlo Park, California.55
Operations
A custom-built abstracts centermost with essentially bargain ("38% less") ability burning compared to absolute Facebook abstracts centers opened in April 2011 in Prineville, Oregon.82
Open antecedent contributions
Facebook is both a customer and contributor of chargeless and accessible antecedent software.83 Facebook's contributions include: HipHop for PHP,84 Fair scheduler in Apache Hadoop,85 Apache Hive, Apache Cassandra,86 and the Accessible Compute Project87.
Facebook aswell contributes to added opensource projects such as Oracle's MySQL database engine.88 89
Initial accessible offering
Facebook filed their S1 certificate with the Securities and Exchange Commission on February 1, 2012. The aggregation filed for a $5 billion antecedent accessible alms (IPO), authoritative it one of the better in tech history and the better in internet history.90 The IPO will amount Facebook amid $75 and $100 billion.9192
The buying percentages of the aggregation arewhen? as follows. Mark Zuckerberg: 28.4%,59 Accel Partners: 10%, Digital Sky Technologies: 10%,60 Dustin Moskovitz: 6%, Eduardo Saverin: 5%, Sean Parker: 4%, Peter Thiel: 3%, Greylock Partners and Meritech Capital Partners: amid 1 to 2% each, Microsoft: 1.3%, Li Ka-shing: 0.75%, the Interpublic Group: beneath than 0.5%. A baby accumulation of accepted and above advisers and celebrities own beneath than 1% each, including Matt Cohler, Jeff Rothschild, Adam D'Angelo, Chris Hughes, and Owen Van Natta, while Reid Hoffman and Mark Pincus accept ample backing of the company. The actual 30% or so are endemic by employees, an bearding bulk of celebrities, and alfresco investors.61 Adam D'Angelo, arch technology administrator and acquaintance of Zuckerberg, accommodated in May 2008. Letters claimed that he and Zuckerberg began quarreling, and that he was no best absorbed in fractional buying of the company.62
Management
Key administration cadre comprise Chris Cox (VP of Product), Sheryl Sandberg (COO), and Donald E. Graham (Chairman). As of April 2011, Facebook has over 2,000 employees, and offices in 15 countries.63 Added managers cover arch banking administrator David Ebersman and accessible relations arch Elliot Schrage.64
Revenue
Most of Facebook's acquirement comes from advertising.6566 Microsoft is Facebook's absolute accomplice for confined banderole advertising,67 and accordingly Facebook serves alone advertisements that abide in Microsoft's advertisement inventory.
Year Revenue Growth
Revenues
(estimated, in millions US$) 2006 $5268 —
2007 $15069 188%
2008 $28070 87%
2009 $77571 177%
2010 $2,00072 158%
2011 $4,27073 114%
Facebook about has a lower clickthrough bulk (CTR) for advertisements than a lot of above Web sites. According to BusinessWeek.com, banderole advertisements on Facebook accept about accustomed one-fifth the bulk of clicks compared to those on the Web as a whole,74 although specific comparisons can acknowledge a abundant beyond disparity. For example, while Google users bang on the aboriginal advertisement for seek after-effects an boilerplate of 8% of the time (80,000 clicks for every one actor searches),75 Facebook's users bang on advertisements an boilerplate of 0.04% of the time (400 clicks for every one actor pages).76
Sarah Smith, who was Facebook's Online Sales Operations Manager, letters that acknowledged commercial campaigns on the website can accept clickthrough ante as low as 0.05% to 0.04%, and that CTR for ads tend to abatement aural two weeks.77 By comparison, the CTR for aggressive amusing arrangement MySpace is about 0.1%, about 2.5 times bigger than Facebook's bulk but still low compared to abounding added Web sites. According to BizReport.com, Facebook's low CTR is because Facebook users are added technologically adeptness and accordingly use ad blocking software to adumbrate advertisements, users are adolescent and accordingly bigger at blank commercial messages, users absorb their time communicating with accompany and accordingly accept their absorption absent abroad from advertisements.78
On pages for brands and products, however, some companies accept appear CTR as top as 6.49% for Wall posts.79 A abstraction begin that, for video advertisements on Facebook, over 40% of users who beheld the videos beheld the absolute video, while the industry boilerplate was 25% for in-banner video ads.80
Mergers and acquisitions
Main article: List of acquisitions by Facebook
On November 15, 2010, Facebook appear it had acquired the area name fb.com from the American Farm Bureau Federation for an bearding amount. On January 11, 2011, the Farm Bureau appear $8.5 actor in "domain sales income", authoritative the accretion of FB.com one of the ten accomplished area sales in history.81
Menlo Park controlling offices
In aboriginal 2011, Facebook appear affairs to move to its new headquarters, the above Sun Microsystems campus in Menlo Park, California.55
Operations
A custom-built abstracts centermost with essentially bargain ("38% less") ability burning compared to absolute Facebook abstracts centers opened in April 2011 in Prineville, Oregon.82
Open antecedent contributions
Facebook is both a customer and contributor of chargeless and accessible antecedent software.83 Facebook's contributions include: HipHop for PHP,84 Fair scheduler in Apache Hadoop,85 Apache Hive, Apache Cassandra,86 and the Accessible Compute Project87.
Facebook aswell contributes to added opensource projects such as Oracle's MySQL database engine.88 89
Initial accessible offering
Facebook filed their S1 certificate with the Securities and Exchange Commission on February 1, 2012. The aggregation filed for a $5 billion antecedent accessible alms (IPO), authoritative it one of the better in tech history and the better in internet history.90 The IPO will amount Facebook amid $75 and $100 billion.9192
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